Seven (7) Simple Ways to Boost Instagram Ad Performance

Seven (7) Simple Ways to Boost Instagram Ad Performance

The influence potential of Instagram is not something marketers should ignore. Surpassing the active user count of Twitter, Instagram is rising the ranks of social networking at a rapid pace. More than 400 million users check in regularly to view the latest posts and images. This image-based social platform resonates with a younger audience than many with 70% of the user base identifying as younger than 35. Global Web Index’s recent data suggests than more than half of Instagram users follow their favorite brands and 44% turn to the platform for researching upcoming purchases. Instagram Sponsored Ads Guide Add the new Sponsored Ads feature of the platform and you have a platform perfect for serving highly targeted ads with outstanding potential for conversion. Instagram even helps marketers out by keeping Sponsored Ads similar to regular posts in appearance. All you’ll find different about the post is a small “sponsored” tag in the upper corner. Instagram differs from other social platforms in another important way—Instagram integrates into the lifestyle of millennials. It’s also seen as a place where businesses create real connections with audiences due to the stricter requirements for creating posts. This has cultivated a community that is more engaged and interactive than many others. So how can you tap into the potential of Instagram? The process easier than you think. It all boils down to inspiration and information. Before you can communicate your message, you must stand out and capture the attention of viewers. Most often you accomplish this through design. Worried about your design skills? Content Creator and Canva both offer easy to use templates to make...
Match Your About Page to Your Brand with These Easy Tips

Match Your About Page to Your Brand with These Easy Tips

Analytics show that the “About Us” page on a business website is one of the most often viewed. Yet is also one of the most often neglected. Many brands have no problem selling a product, service or experience, but when it comes to selling their brand, things get trickier. It’s understandable. If you’ve ever tried creating an about page, you know there’s some major balancing to be done. Make the page too much about you and customers see it as spammy or pushy. Make it too much about them and it looks like any other page on your site. How to Make a Good About Us Page So how do you find the perfect balance? While there’s no magic formula, these 8 tips should have you well on your way to crafting an effective and compelling about page to drive your business’ online efforts. About Us is Really About Them When customers research products, services and businesses online, what they’re looking for is an answer to their problems or needs. If you’re not talking about your customers on your about page, you’re missing a prime opportunity to connect and convert. Not sure what we mean? Check out the about page of Blog Tyrant. From the start, the page emphasizes a relationship with the reader. As you read through the content, you’ll find a story and the usual bits. But what you’ll also find is the word “you.” In fact, it’s one of the most common words on the page—used a whopping 22 times. If it doesn’t match your brand to be this casual, you can still offer a subtle...
Eliminate Ghost Spam with One Easy Filter

Eliminate Ghost Spam with One Easy Filter

Data is only useful when it’s accurate. With all of the spam showing up in Google Analytics (GA), website administrators and marketers looking to keep their data trimmed and useful are fighting an uphill battle. While you could just create an army of filters to fight back, this adds yet another layer of complexity to an already complex tool. So what can you do? The answers are actually simple. We’ll break down a simple and effective filter that is great at eliminating one of the most common forms of spam in GA—ghost spam. Before we get started, it’s important to make sure you know how the spam is finding its way into your data in the first place. We’ll briefly cover the two most common types of referral spam. For an in-depth look to referral spam, be sure to check out this recent guide from Jared Gardner. Ghosts? Crawlers? What’s the Difference? While all spam is bad, we’ll be targeting ghost spam in this article. Ghost spam comprises the bulk of GA spam. It earned its name due to the fact that the hits registered actually never make it to your site. We’ll be using this crucial distinction to our benefit in a minute. You might wonder how the spam makes its way into your analytics at all if they never visit your site. The answer is Google’s Measurement Protocol. While it was intended to allow greater tracking of analytics, spammers have found a way to turn it into the auto-dialer of the GA spam world. They generate a list of randomized tracking codes and start sending data. Crawler...
Six Photographers Uncover the Power of Storytelling and the Customer Experience

Six Photographers Uncover the Power of Storytelling and the Customer Experience

The influence of marketing on customer perception Most successful products and services live multiple lives. One starts in the creation hubs of your business—your office, assembly room or studio. This is where you take raw ideas and mold them into a tangible item. You create software, an innovative product or the next evolution of your signature design. After your creation reaches viability, you call in the marketing team. What happens next is nothing short of a rebirth Details are transformed into features, values, functions and benefits. Your teams build an entire world around your offering. They create a setting for your product’s story—where it exists, how it exists and why it’s important to the world. With a setting in place, they create examples of how the lives of buyers will change for the better after purchasing and communicate to customers using their own terms and value statements. When you’re done, you’ve moved from a concept or idea to a living, dynamic creation. Now more than just your ideas, it’s the ideal product or service to fill a specific need and you’ve created value for buyers. This cycle of design and rebirth is a common business process. It’s the difference between the hip items such as iPads and their Android counterparts. Or the reason people impulsively buy a specific brand of soda or eat a specific snack. Major differences between many of these items are few. What sets them apart in the minds of buyers is the story. When the story is good, customers experience your product in a different way. Canon Australia Photography Project Canon Australia highlighted this point...
Targeted Advertising Through Facebook

Targeted Advertising Through Facebook

Social media has changed the way marketing will be looked at forever. It has brought about new ways to reach your target audience, how to hone in your target audience, and broadened how many you can reach. Now instead of just the community around your business, you can reach the entire world with a click of the button. Facebook has recently released a new marketing addition that helps you to hone in your marketing campaigns very specifically. It’s called Facebook Flex Targeting and gives you the flexibility to change your audience for the ads you produce. You can now pick very distinct audiences for your ads and only they will see them. You can now know that your target audience is being reached with very specific criteria. Why do You Need This Targeted Advertising? The reason you advertise is to bring in more customers. Making sure your audience is reached is key in getting the word out to those who actually will use your products or services. The reasons you may choose to buy ads and targeted audiences include items such as you need to generate some leads, you need more traffic to your site or you just want to increase your steady traffic that hits your site. Either way, this new advertising will help you do it all. What is Flex Targeting? This new advertising product on Facebook allows you to get very specific with the audience your ad reaches. You can pick the specific criteria they need to meet for the ad to show up in their Facebook feed. This could include everything from the type of...
Hiring Professional Video Creators

Hiring Professional Video Creators

When it comes to making a mark with your business, you must know the newest, hottest areas of the Internet. One of those is the short videos you see on Vimeo or Youtube. Placing videos on these sites can help boost your business and get the word out about your company. How do you go about creating these videos with the quality you want? Hire a professional video crew! But… How Do You Go about Knowing What Type of Crew to Hire? That’s where this guide comes in. Take a few minutes to learn the different types of video professionals out there and see which works for your company. “Indie” Film Creators This video professional is great for those who have a vision in mind of what they want their video to look like. If you’re sure you have a clear goal, these are the crew to go with. They basically will shoot your film and edit it for you with your goal in mind. They can range in price from around $1000 upwards of $10,000 depending on the video produced. They are a great cost-effective way to go about getting your video produced. A Small to Middle Size Video Agency These are great when you need more of a creative beginning to your video. These companies cover it all from writing, creating, shooting to editing the final product. They do come with a heftier price-tag starting at around $10,000 and up for your video construction. Large Agency When you need everything from marketing the video to creating and shooting it, it is the large agency you want. They...