Insider Tips, Suggestions & Technical Explanations

What is Adwords Express and How is it Different from Adwords?

Any decent PPC marketer these days will swear by Google Adwords’ name, as it undeniably one of the most powerful channels for online advertising, most likely owing to the fact that it is tied to the only search engine that matters to people. However, there is a chance that you have recently come across something called Adwords Express being touted as a good alternative. And you start to wonder – what is this Adwords Express and how is it different from Google’s Adwords? To make this article clear, we will just call Adwords Express as AdEx.   AdEx in a Nutshell For those who value brand loyalty, there is no need to worry. AdEx is also a Google product. It is merely targeted at a different segment. Google describes it as an advertising service that reduces the need for micromanagement, making it a lot easier for novices or busy individuals to handle compared to the main ad service.   Differences Between Adwords and Adwords Express The biggest difference between Adwords and AdEx is that the latter is specifically designed for companies that have very little experience with online marketing, particularly those who don’t even have a website. Google has designed AdEx to require as little maintenance as possible and will not require constant management. The breadth of scope also differs between the two. Whereas the main service can target customers from anywhere in the world, AdEx is limited to targeting users per city, state, and country. In this way, it is clear that the niche is geared more towards local businesses. Large businesses that need to engage customers all... read more

The Beginner’s Guide to Building a Successful Website

A winning website is much more than fancy design, cool graphics, and interactive features, though those are always a bonus. A winning website meets business objectives and achieves marketing goals. In order to build a website that does both, you need to start with the basics. First and foremost, you need to identify your main objective.   While the objective may seem obvious – get more traffic and make more sales – the nature of your business will dictate the goals for your site. For instance, if you own a law firm, you might be more concerned with generating leads by highlighting your accomplishments and educating your visitors. On the other hand, if you’re a photographer, your site might focus on showcasing your work in an appealing way to sell it online. Once you’ve figured out the main goal for your website it’s time to get started. Where to Begin? Having a main goal is not enough; in order to achieve your principal objective, list corresponding objectives that are in line with your overall marketing strategy and capabilities. Some examples of corresponding goals might include:   Main Goal: Increase brand awareness. Corresponding Objectives: Social media engagement, online promotions, and reputation management.   Main Goal: Increase sales. Corresponding Objectives: Search engine optimization, well-written content, clear calls to action, user-friendly site, and increase conversion rate.   Main Goal: Become an authoritative resource. Corresponding Objectives: Produce well-researched and high-quality content on your website, regularly add new content in the form of a blog post, establish trust, and market your expertise via websites and social media.   The above examples are just that:... read more

The 4.1 WordPress Update

Give WordPress 4.1 a Try.  It is our go to content management system for websites we design. Everyone from tech startups to time tested fortune 500 newspapers use WordPress as their website management system. WordPress released its 4.1 update in early 2015. With this update WordPress received a new look, themes, template tabs, pagination, dashboard features and multiple logins.   New Default Theme: The new default theme aptly named Twenty-Fifteen. This theme integrates beautifully with the internationalization of WordPress. Noto Serif and Noto Sans are fonts that are also easily integrated with this theme because they both convert for multi-lingual use.  Other features include: Custom Headers Custom Backgrounds Color Schemes Built-In Support for Social Buttons Customized Controllers for Rendering your own Unique Controls Template Tags to make Navigation easier in Template Configurations Many themes include easy-to-use plugins that help with configuration of paging.   Dashboard Features: Also, in recent releases, there were upgrades to the language pack support. Now users can download various language packs, which makes set-up and dashboard configuration easier.  Controversy has already arisen over one of the features in the dashboard. The Focus feature, which aims to assist users in an environment that is distraction free.  However, this feature, perhaps because of its controversial nature could be put under further consideration during final editing and revision rounds.   Photo editing was also made significantly more simple in the 4.1 release. In the previous releases, users found the pictures hard to align with other pictures   Drop down features started to load faster using the new script, which allowed the drop down features to be loaded only when... read more

Website Tips For Small Business Owners

There are so many things to think about when designing a website, it is hard to keep them all straight. Today we have found some of the best ideas from the best sites, developers and designers for your small business website.   It’s About Time Many small businesses forget that they only have a few seconds to make an impression on the target marketing reaching their website. In fact, the amount of time that most people spend on a small business website is about 5 seconds.  The best websites draw people in quickly and keep them moving throughout the site with engaging copy.   Call to Action These are the pieces of your website that can push your consumers to engage, such as call now, buy now, add to cart, etc. These are the pieces that drive action.   Leverage your Current Consumers Consumer testimonials, feedback, free shipping and good return policies are a great way to ensure that your customers are happy. Make these available and talk about them in obvious ways on your website.   Use Social Media Social media is a driver consumers these days.  Instead of believing the voice of the company, consumers, and more especially, young consumers listen to their friends. When the younger generation is talking about you on social media, your brand can explode literally overnight.   Ease of Use A user friendly design should be easy to navigate, with no dead ends, hard to find answers to questions or irrelevant information. The harder it is for people to find what they are looking for, the quicker they will be off of... read more

Web Design Hacks to Simplify your Life

When designing a website there are some tips and tricks that you should familiarize yourself with. These tips and tricks can save you time and hassle when it comes to designing a website. Of course, we always suggest having a professional web developer create your site. Global changes can be made easily by adding an asterisk as the selector in the code. This will apply global changes to the entire page, regardless of what the change is. While this is great during design, you should not keep this in your live code because of issues it could cause. Character count is another easy to use hack that can simplify the web design process. 45-75 characters are standardly the easiest lines to read. Use the asterisk tip to check the format and fix if necessary. Smushit is a digital image resizer that is handy if images are having a hard time loading quickly, or at all. This simple tool will make it easier to load images on digital devices as well. If this doesn’t work for you, give ImageOptim, another easy to use image resizer, a try. For exporting images from Photoshop that don’t need to be transparent – use filetype 8bit PNG. It retains the quality without the large file size. Use GuideGuide, a photoshop template that can help create columns and rows, and make your page custom without being too difficult to create. Visit Colour Lovers, a design site that can help with color schemes, designs and ideas. Adobe Kuler is a design suite that can also be helpful when deciding these things. One of the hardest things... read more

Which Type Of Mobile App Is Best For Your Business?

There are many technical ways to build apps for phones.  We can build  native apps completely on the platform’s (apple, android, etc.) own code, or hybrid apps which combine traditional website code that function similarly to a native app.  The choice really depends on what your goals are with the app and how much access it needs to the phones features. Hybrid Apps HTML is the most widely used language for app developers according to a recent report.  Using a common code base that is used widely by websites lowers the barrier to entry for a mobile app.  There are two types of hybrid mobile apps: Web View App Compiled Hybrid App Web View App There is a mini “browser” built into an app, that essentially displays a mobile optimized webpage in the app. Compiled Hybrid App The code is written in C# or Javascript usually, then gets converted into native code for each phone platform.  This will produce a native app, but you won’t be able to utilize some of the features a real native app would have.   Native Apps Native apps just “feel” smoother.  They respond to pinches, swipes, and taps much quicker.  Hybrid apps are still essentially websites where most of the “content” is not loaded into the app.  A request has to be made to a website server to download the info, then process it and display it on your screen.  This accounts for that slight pause that makes an app feel like a website instead of an app. Linkedin Mobile App Linkedin’s first mobile app was HTML5.  Great for mobile websites, but not the... read more

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