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Converse

Position your company as the leader in the industry through content, social engagement, and e-mail.

Connect

Use SEO and paid advertising to connect your company to the right customers.

Convert

Optimize customer experience by analyzing user behavior and tweaking your website to provide the path of least resistance to your goal.

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10 Ways To Make Google Paid Ads Profitable

Did you know that you can use the data from Google Analytics to maximize your profits in Adwords? Identifying traffic numbers might be easy but utilizing the data to earn great profits will not be a walk in the park. This is why I decided to put together 10 ways that will be helpful during the pursuit to Maximize Your Profits from the Google. Compare profitability First, compare and analyze your goal completions of new and returning customers.  A majority of sales / leads will be from returning customers.  Once you know what your profit is (& lifetime customer value), you can decide on what you’d like each customer to cost you.  This is important to fully realize whether your campaign is costing you money, or providing value.  You’d be surprised how many small business’ don’t do this very important first step. Use events tracking to re-market Event tracking is a great way to maximize your profits. You can track visitors clicking on your website.  You will be able to create a new re-marketing audience that contains them.  For example, people who have purchased a product.  You can exclude them so you’re not showing ads to someone who purchased, lowering your cost.  Alternatively, you can target this group of people specifically with ads to purchase again.  This level of tracking will allow your ads to be more targeted and get more clicks because the ad is tailored to that specific person. Re-market by item visited rather than purchased Taking event tracking another step forward:  you should try increasing your sales by creating an audience comprising of individuals that did visit specific items in your website and spent some...
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CEO, Cambridge Healthcare

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Director Of Sales, Transact Supplies

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