What is Adwords Express and How is it Different from Adwords?

What is Adwords Express and How is it Different from Adwords?

Any decent PPC marketer these days will swear by Google Adwords’ name, as it undeniably one of the most powerful channels for online advertising, most likely owing to the fact that it is tied to the only search engine that matters to people. However, there is a chance that you have recently come across something called Adwords Express being touted as a good alternative. And you start to wonder – what is this Adwords Express and how is it different from Google’s Adwords? To make this article clear, we will just call Adwords Express as AdEx.   AdEx in a Nutshell For those who value brand loyalty, there is no need to worry. AdEx is also a Google product. It is merely targeted at a different segment. Google describes it as an advertising service that reduces the need for micromanagement, making it a lot easier for novices or busy individuals to handle compared to the main ad service.   Differences Between Adwords and Adwords Express The biggest difference between Adwords and AdEx is that the latter is specifically designed for companies that have very little experience with online marketing, particularly those who don’t even have a website. Google has designed AdEx to require as little maintenance as possible and will not require constant management. The breadth of scope also differs between the two. Whereas the main service can target customers from anywhere in the world, AdEx is limited to targeting users per city, state, and country. In this way, it is clear that the niche is geared more towards local businesses. Large businesses that need to engage customers all...
Huge Data Breach To Journalists In Years

Huge Data Breach To Journalists In Years

One of the largest data breaches to journalists in years may have come about by running a WordPress Revolution Plugin on the site that was hacked. Mossack Fonseca (MF) is a Panama law firm who is at the hub of the breach and could have been made vulnerable due to this plugin running on their site. This is no small data breach as it has brought down several huge names such as the Prime Minister of Iceland and also the president of Russia. Other names that have been leaked in this huge breach of security are those of the Prime Minister of Britain and other huge names in politics. How did this happen? The consensus is that the law firm was allowing their clients access to data through a corrupted site that was running this particular plugin. This particular plugin is vulnerable to hackers up to the version of 3.0.95. The company was running the 2.1.7 version on their WordPress site. This left them wide open for hackers to come in and break open their information they had for all to see. Now it seems that the law firm has finally put their site behind a firewall so they are not as vulnerable to attack as they were before. That will help to protect their information from hackers or those who would exploit the information for their own gain. Company IT Now It seems they are still running the most common plugin to be hacked and it is still one of the most vulnerable versions of the program. Things that went wrong included their web server being unprotected, the...