40+ Amazing Facebook Tips and Tricks for Marketing and Advertising

40+ Amazing Facebook Tips and Tricks for Marketing and Advertising

Facebook, despite its fairly limited beginnings as a social networking service meant exclusively for Harvard students, has become one of the most ubiquitous and powerful online destinations. Nowhere is this potential more apparent and welcomed than in the field of marketing and advertising. The social network has become fertile ground for marketers, as the social network contains a built-in audience numbering in the billions and an infrastructure that offers effective brand-building and promotio, provided that one knows how to use it.   The last part is the catch – you have to know how to use Facebook for marketing and advertising. You can’t just go in there, create a page and blast people with ads and posts without any plan, rhyme, or reason and then expect your brand to blow up overnight. If you’re fairly unfamiliar with Facebook as a channel for promoting, or feel that you might be missing a few useful tricks, the following tips may prove useful:   Basic Tips: Facebook Advertising 101   The first order of business – and never forget that it is business, even when you’re in a social network – is to make sure that you have a direction, and that you have control over your advertising budget on Facebook.   Make Sure You Have a Goal in Mind – what do you want out of a Facebook campaign? Whether it’s better engagement with followers, increased page follows, or better clickthrough rates to your website, make sure you are always aware that each of these metrics will have its own inherent value. So choose one as your main objective before even...
Seven (7) Simple Ways to Boost Instagram Ad Performance

Seven (7) Simple Ways to Boost Instagram Ad Performance

The influence potential of Instagram is not something marketers should ignore. Surpassing the active user count of Twitter, Instagram is rising the ranks of social networking at a rapid pace. More than 400 million users check in regularly to view the latest posts and images. This image-based social platform resonates with a younger audience than many with 70% of the user base identifying as younger than 35. Global Web Index’s recent data suggests than more than half of Instagram users follow their favorite brands and 44% turn to the platform for researching upcoming purchases. Instagram Sponsored Ads Guide Add the new Sponsored Ads feature of the platform and you have a platform perfect for serving highly targeted ads with outstanding potential for conversion. Instagram even helps marketers out by keeping Sponsored Ads similar to regular posts in appearance. All you’ll find different about the post is a small “sponsored” tag in the upper corner. Instagram differs from other social platforms in another important way—Instagram integrates into the lifestyle of millennials. It’s also seen as a place where businesses create real connections with audiences due to the stricter requirements for creating posts. This has cultivated a community that is more engaged and interactive than many others. So how can you tap into the potential of Instagram? The process easier than you think. It all boils down to inspiration and information. Before you can communicate your message, you must stand out and capture the attention of viewers. Most often you accomplish this through design. Worried about your design skills? Content Creator and Canva both offer easy to use templates to make...