Eliminate Ghost Spam with One Easy Filter

Eliminate Ghost Spam with One Easy Filter

Data is only useful when it’s accurate. With all of the spam showing up in Google Analytics (GA), website administrators and marketers looking to keep their data trimmed and useful are fighting an uphill battle. While you could just create an army of filters to fight back, this adds yet another layer of complexity to an already complex tool. So what can you do? The answers are actually simple. We’ll break down a simple and effective filter that is great at eliminating one of the most common forms of spam in GA—ghost spam. Before we get started, it’s important to make sure you know how the spam is finding its way into your data in the first place. We’ll briefly cover the two most common types of referral spam. For an in-depth look to referral spam, be sure to check out this recent guide from Jared Gardner. Ghosts? Crawlers? What’s the Difference? While all spam is bad, we’ll be targeting ghost spam in this article. Ghost spam comprises the bulk of GA spam. It earned its name due to the fact that the hits registered actually never make it to your site. We’ll be using this crucial distinction to our benefit in a minute. You might wonder how the spam makes its way into your analytics at all if they never visit your site. The answer is Google’s Measurement Protocol. While it was intended to allow greater tracking of analytics, spammers have found a way to turn it into the auto-dialer of the GA spam world. They generate a list of randomized tracking codes and start sending data. Crawler...
10 Ways To Make Google Paid Ads Profitable

10 Ways To Make Google Paid Ads Profitable

Did you know that you can use the data from Google Analytics to maximize your profits in Adwords? Identifying traffic numbers might be easy but utilizing the data to earn great profits will not be a walk in the park. This is why I decided to put together 10 ways that will be helpful during the pursuit to Maximize Your Profits from the Google. Compare profitability First, compare and analyze your goal completions of new and returning customers.  A majority of sales / leads will be from returning customers.  Once you know what your profit is (& lifetime customer value), you can decide on what you’d like each customer to cost you.  This is important to fully realize whether your campaign is costing you money, or providing value.  You’d be surprised how many small business’ don’t do this very important first step. Use events tracking to re-market Event tracking is a great way to maximize your profits. You can track visitors clicking on your website.  You will be able to create a new re-marketing audience that contains them.  For example, people who have purchased a product.  You can exclude them so you’re not showing ads to someone who purchased, lowering your cost.  Alternatively, you can target this group of people specifically with ads to purchase again.  This level of tracking will allow your ads to be more targeted and get more clicks because the ad is tailored to that specific person. Re-market by item visited rather than purchased Taking event tracking another step forward:  you should try increasing your sales by creating an audience comprising of individuals that did visit specific items in your website and spent some...