Create a Content Promotion Plan that is guaranteed for Success

Create a Content Promotion Plan that is guaranteed for Success

It is unfortunate that many novice marketers have the misguided belief that promotion only starts after the content creation and publishing phase. While this approach may have worked for some lucky marketers, the proper approach is to consider promotion as a process that runs in parallel to creation and should be built before the actual launch. To help make it easier to follow this process, you can rely on this guide for your next content promotion plan:   Planning Stage   This is the first stage. It consists of getting to know the target audience first as well as laying the groundwork for targeted messaging.   Audience Research – while this may be an added expense in terms of time and money, survey analysis is a must due to their usefulness. However, those under a limited budget can still do their own audience research by taking advantage of analytics data provided by previously published content, or on posts on social networks such as Twitter. This analytics data can be used to segment audiences with regard to the value they can get from the content. For instance, one set of audiences may be complete novices, while another set are veterans looking for a refresher. There are also influencers who no longer need to learn anything from your content, but would want to share the content in order to corroborate their own. These audiences need to be targeted differently and it helps if you can segment them. Communication – even before the start of content creation, you need to plan ahead with regard to the method you will utilize when communicating...