The Importance of Protecting Your Website from Hackers

The Importance of Protecting Your Website from Hackers

There are many things to consider when you have a website, and one of them would be to protect it from hackers. Hackers are everywhere. They’re malicious and make money out of your website without you even knowing that sometimes. They’re here to cause you misery because the hackers don’t care. They have to value their own profit first and ignore your wellbeing. Why You Should Protect Your Site from Hackers That said, there are many reasons right now that you should try to protect your website from hackers. Here are some of them: 1. Numerous Attacks Did you know that there are now a collection of hundreds of reports about various virus attacks to WordPress websites? This means your site could be next if you are using WP because the scale of the threat is high. It’s better to be safe than sorry, and protecting your website would be a great prevention strategy. 2. Attacks Affect Sales When you have a business running online, you risk ruining its operations with virus attacks. You can lose all your data. You risk affecting the production of your output in your business. Moreover, an e-commerce marketplace is where everyone gets access to your products and services. If you are selling from a dysfunctioning website, then you’re more likely to lose all potential clients in a second. 3. Search Engine Traffic Damage There’s so much potential for getting your SEO ranking lowered when your website is also attacked. An SEO ranking is important. Your site’s performance in search engines depends on the rank. Without a good SEO score, you wouldn’t be able to reach the right...
What is Adwords Express and How is it Different from Adwords?

What is Adwords Express and How is it Different from Adwords?

Any decent PPC marketer these days will swear by Google Adwords’ name, as it undeniably one of the most powerful channels for online advertising, most likely owing to the fact that it is tied to the only search engine that matters to people. However, there is a chance that you have recently come across something called Adwords Express being touted as a good alternative. And you start to wonder – what is this Adwords Express and how is it different from Google’s Adwords? To make this article clear, we will just call Adwords Express as AdEx.   AdEx in a Nutshell For those who value brand loyalty, there is no need to worry. AdEx is also a Google product. It is merely targeted at a different segment. Google describes it as an advertising service that reduces the need for micromanagement, making it a lot easier for novices or busy individuals to handle compared to the main ad service.   Differences Between Adwords and Adwords Express The biggest difference between Adwords and AdEx is that the latter is specifically designed for companies that have very little experience with online marketing, particularly those who don’t even have a website. Google has designed AdEx to require as little maintenance as possible and will not require constant management. The breadth of scope also differs between the two. Whereas the main service can target customers from anywhere in the world, AdEx is limited to targeting users per city, state, and country. In this way, it is clear that the niche is geared more towards local businesses. Large businesses that need to engage customers all...
Online Reputation Management

Online Reputation Management

In this day and age, the Internet has become such a huge part of people’s lives that one’s online presence becomes extremely important. This applies to individuals and businesses alike. When employers try to assess a potential hire, they look for the person on the Internet. When people encounter a new product or service, they try to look for reviews online. Potential dates or new friends will look at your social media profiles. Having no online presence is bad for your career and social life. Having a negative online presence is even worse.   Why You Need to Take Charge of Your Online Presence Online reputation is very malleable. It takes one negative post on a review site, or one scandalous outburst on social media and you will have to suffer through a very poor reputation both offline and online. Fortunately, it is this same malleability that can work in your favor, provided that you are willing to understand and protect your own reputation on the web.   Diagnosing Your Online Presence The first step in taking control of your online presence is assessing whether you have an online presence or not, and then diagnosing if it is positive or negative. This involves simply searching for your name, company name, or brand name on Google. But before you do this, you have to do the following to ensure that you get accurate results: Sign Out of Your Google Account – searching your name while signed on to a Google account will prevent you from getting a more objective view of your online presence, simply because Google personalizes local searches...
Everything You Need to Know About the Possum Update (We Bet You Didn’t Even Know It Was a Thing)

Everything You Need to Know About the Possum Update (We Bet You Didn’t Even Know It Was a Thing)

As those of you familiar with SEO know, Google is constantly rolling out new algorithms to keep us SEOers on our toes. The latest algorithm actually occurred September 2016, which makes its name even more fitting: Possum. Despite the fact that most digital marketing managers weren’t even aware that Google had released the Possum, the algorithm was so cleverly named by a group of marketers who got a kick out business owners’ confusion. You see, this newest algorithm hid Google My Business listings, or, rather, filtered them. While many business owners thought that their listings were just gone, they weren’t; they were just playing Possum. But what is Possum, and what does it mean for business owners?   The Update in a Nutshell As far as most marketers are aware, Possum only really affected the Local search results. Evidence indicates that Google rolled out the update in order to keep spam listings out of local search results, and to diversify the local listings. This is huge for small businesses everywhere that have constantly been pushed to the bottom of the results page thanks to big businesses with bigger marketing spend, and who want to know how to get on Google Maps results fair and square. Possum uses five known factors when filtering results: Distance of Device from the Place of Business Keyword Variation Location of Business Flexibility on Location to “City Center” New Algorithm for Local Results   Distance of the Device from Place of Business Have you noticed that when you type in “food near me” on your mobile device, the Google Maps search results constantly change the...
22 Insanely Brilliant Lead Generation Tactics to Use on Your Next Campaign

22 Insanely Brilliant Lead Generation Tactics to Use on Your Next Campaign

As marketers, we spend days—nay weeks—trying to come up with some new and clever way to market our products. We spend just as much time bringing our visions to life through content and other resources and will one goal in mind: to keep our businesses trekking along. While all that hard work is certainly par for the course, there are a few tricks that you can implement to give your next campaign a little more zazz—and, you know, to cut back on the hours you spend trying to come up with something innovative. Optimize Your Website   Implement Gated Videos Adding an opt in form to your videos will help you collect more emails for your mailing list. If someone wants to watch your video bad enough, they won’t hesitate to enter their email address.   Allow Readers to Download a Post in Exchange for an Email   Another great way to collect email addresses? Allow readers to download your best posts in exchange for their info. If you notice that a post that gets a lot of attention doesn’t necessarily result in any leads, this is a great option. It’s best used for directory posts, which readers can use over and over again for their own benefit.   Optimize Your About Page Many businesses don’t give their About Us or Team page enough credit, but people really do visit the page to learn more about a company they’re thinking of doing business with. Put a call-to-action on the page and watch what wondrous things it does!   Give Fewer Choices This may seem counterproductive—after all, don’t people like...