Six Photographers Uncover the Power of Storytelling and the Customer Experience

Six Photographers Uncover the Power of Storytelling and the Customer Experience

The influence of marketing on customer perception Most successful products and services live multiple lives. One starts in the creation hubs of your business—your office, assembly room or studio. This is where you take raw ideas and mold them into a tangible item. You create software, an innovative product or the next evolution of your signature design. After your creation reaches viability, you call in the marketing team. What happens next is nothing short of a rebirth Details are transformed into features, values, functions and benefits. Your teams build an entire world around your offering. They create a setting for your product’s story—where it exists, how it exists and why it’s important to the world. With a setting in place, they create examples of how the lives of buyers will change for the better after purchasing and communicate to customers using their own terms and value statements. When you’re done, you’ve moved from a concept or idea to a living, dynamic creation. Now more than just your ideas, it’s the ideal product or service to fill a specific need and you’ve created value for buyers. This cycle of design and rebirth is a common business process. It’s the difference between the hip items such as iPads and their Android counterparts. Or the reason people impulsively buy a specific brand of soda or eat a specific snack. Major differences between many of these items are few. What sets them apart in the minds of buyers is the story. When the story is good, customers experience your product in a different way. Canon Australia Photography Project Canon Australia highlighted this point...
Targeted Advertising Through Facebook

Targeted Advertising Through Facebook

Social media has changed the way marketing will be looked at forever. It has brought about new ways to reach your target audience, how to hone in your target audience, and broadened how many you can reach. Now instead of just the community around your business, you can reach the entire world with a click of the button. Facebook has recently released a new marketing addition that helps you to hone in your marketing campaigns very specifically. It’s called Facebook Flex Targeting and gives you the flexibility to change your audience for the ads you produce. You can now pick very distinct audiences for your ads and only they will see them. You can now know that your target audience is being reached with very specific criteria. Why do You Need This Targeted Advertising? The reason you advertise is to bring in more customers. Making sure your audience is reached is key in getting the word out to those who actually will use your products or services. The reasons you may choose to buy ads and targeted audiences include items such as you need to generate some leads, you need more traffic to your site or you just want to increase your steady traffic that hits your site. Either way, this new advertising will help you do it all. What is Flex Targeting? This new advertising product on Facebook allows you to get very specific with the audience your ad reaches. You can pick the specific criteria they need to meet for the ad to show up in their Facebook feed. This could include everything from the type of...
Hiring Professional Video Creators

Hiring Professional Video Creators

When it comes to making a mark with your business, you must know the newest, hottest areas of the Internet. One of those is the short videos you see on Vimeo or Youtube. Placing videos on these sites can help boost your business and get the word out about your company. How do you go about creating these videos with the quality you want? Hire a professional video crew! But… How Do You Go about Knowing What Type of Crew to Hire? That’s where this guide comes in. Take a few minutes to learn the different types of video professionals out there and see which works for your company. “Indie” Film Creators This video professional is great for those who have a vision in mind of what they want their video to look like. If you’re sure you have a clear goal, these are the crew to go with. They basically will shoot your film and edit it for you with your goal in mind. They can range in price from around $1000 upwards of $10,000 depending on the video produced. They are a great cost-effective way to go about getting your video produced. A Small to Middle Size Video Agency These are great when you need more of a creative beginning to your video. These companies cover it all from writing, creating, shooting to editing the final product. They do come with a heftier price-tag starting at around $10,000 and up for your video construction. Large Agency When you need everything from marketing the video to creating and shooting it, it is the large agency you want. They...
Huge Data Breach To Journalists In Years

Huge Data Breach To Journalists In Years

One of the largest data breaches to journalists in years may have come about by running a WordPress Revolution Plugin on the site that was hacked. Mossack Fonseca (MF) is a Panama law firm who is at the hub of the breach and could have been made vulnerable due to this plugin running on their site. This is no small data breach as it has brought down several huge names such as the Prime Minister of Iceland and also the president of Russia. Other names that have been leaked in this huge breach of security are those of the Prime Minister of Britain and other huge names in politics. How did this happen? The consensus is that the law firm was allowing their clients access to data through a corrupted site that was running this particular plugin. This particular plugin is vulnerable to hackers up to the version of 3.0.95. The company was running the 2.1.7 version on their WordPress site. This left them wide open for hackers to come in and break open their information they had for all to see. Now it seems that the law firm has finally put their site behind a firewall so they are not as vulnerable to attack as they were before. That will help to protect their information from hackers or those who would exploit the information for their own gain. Company IT Now It seems they are still running the most common plugin to be hacked and it is still one of the most vulnerable versions of the program. Things that went wrong included their web server being unprotected, the...
Marketing Tips You Should Remember

Marketing Tips You Should Remember

The problem with marketing in today’s world is that its way too separated from sales. A lot of  businesses are marketing for the sake of it. Awards, headlines, social likes, and shares. They don’t track what is pushing sales. Creative is subjective, and the only one that’s right is the audience. The problem is traditionally companies have relied upon their lead creative and a branding team to decide where millions of dollars are spent. With so many ways to track sales online down to a specific split tested ad; why wouldn’t we test many different types of creative to see what works on each platform? The truth is, all this tracking turns the ads from being artistic masterpieces (according to the creatives) to what it should be… a green number, or a (red) number on a balance sheet. 3 Simple Things to Remember When it comes to marketing, you should simply remember 3 things: First, leave emotions at the door. Many were upset with the new Facebook organic reach drop. You can’t have your emotions tied to the advertising that you’re working on. When that happens you can lose the vision of what is taking place and miss that what Facebook did was the best pay product play in the marketplace. Second, do more with less. Instead of spending $3 million on one television shoot, try spending ten $300,000 shoots to get to a lot more people. This helps you see what actually works. Third, testing is learning. Remember that when you’re testing marketing, there’s a lot more learning than if it actually worked. There’s always learning and it can...