Drive Results on Your Websites with The Help of Psychology Theory

Drive Results on Your Websites with The Help of Psychology Theory

The ultimate goal of a website is to drive viewers to complete an action. Whether you’re looking to capture information, sell a product or simply inform and build a community, getting your audience to perform your intended action is the key to success. Unfortunately, we’re not psychic. However, using some common psychological theories will help to improve the chances that your viewers engage with your site. Integrating these elements into your site or next project is an easy way to improve results. The Psychology of Web Design Of course, you’ll need to adapt these theories to fit your specific audience or niche. However, these theories have proven effective by research and commercial teams time and time again. Take a Look at the Big Picture The human brain processes a constant stream of information. To help analyze large quantities of information, such as websites, the brain will zoom out and look at the information as a whole before focusing on smaller details. This process is known as Gestalt psychology. To help make it easier to absorb the content of your site, you must optimize and plan your structure, navigation and layout carefully. This is best started in the concept and planning stage and carried through wireframes or mockups all the way to the final release. If readers cannot break the site into smaller, easy to process sections, the chances they will move on increases. Focus on the design and first impressions and you’ll capture attention and drive engagement. Unleash the Power of the “Z” When most users read a website, they’ll start in the top-left corner and scan across. After...
One Simple Change to Your Marketing Strategy that Will Revolutionize Your Business

One Simple Change to Your Marketing Strategy that Will Revolutionize Your Business

So you’ve tweaked every word in your ads, split tested possible placement options, tapped into influencers and even invested serious cash into competitive keywords. You’ve taken the time to integrate analytics to make it easy to track the progress of your efforts. It’s time to go live. Fast forward and you’re checking out your data. This is awesome! Impressions are through the roof. But wait a minute. Conversion rates are still stagnant. Your email lists aren’t seeing any more love than usual. You’ve covered every angle you could think of and any guru would call your campaign a beautiful thing. What’s missing? Engagement. These days, it takes far more than keyword research and proper placement to ensure marketing success. Yet, you still find blogs and articles touting the importance of impressions. What’s far more important is attention. Without your audience’s attention, impressions are empty and useless. Big businesses are noticing this trend too. A great example is the recent ad-meets-tribute video from Arby’s. On one side, it said goodbye to a pop culture icon—Jon Stewart. On the other, it served the brand image and their tongue-in-cheek style of humor up to audiences in a way generated results. They didn’t just show customers an advertisement; they pulled them in, offered a story, related to their interests and captured their attention. What is a View Worth? The problem with gauging marketing success using impressions is that the measurement gives no idea what occurred after the ad was displayed. You might see in your reports that an ad racked up 500,000 impressions. This counts the number of times the ad was displayed....
Seven (7) Simple Ways to Boost Instagram Ad Performance

Seven (7) Simple Ways to Boost Instagram Ad Performance

The influence potential of Instagram is not something marketers should ignore. Surpassing the active user count of Twitter, Instagram is rising the ranks of social networking at a rapid pace. More than 400 million users check in regularly to view the latest posts and images. This image-based social platform resonates with a younger audience than many with 70% of the user base identifying as younger than 35. Global Web Index’s recent data suggests than more than half of Instagram users follow their favorite brands and 44% turn to the platform for researching upcoming purchases. Instagram Sponsored Ads Guide Add the new Sponsored Ads feature of the platform and you have a platform perfect for serving highly targeted ads with outstanding potential for conversion. Instagram even helps marketers out by keeping Sponsored Ads similar to regular posts in appearance. All you’ll find different about the post is a small “sponsored” tag in the upper corner. Instagram differs from other social platforms in another important way—Instagram integrates into the lifestyle of millennials. It’s also seen as a place where businesses create real connections with audiences due to the stricter requirements for creating posts. This has cultivated a community that is more engaged and interactive than many others. So how can you tap into the potential of Instagram? The process easier than you think. It all boils down to inspiration and information. Before you can communicate your message, you must stand out and capture the attention of viewers. Most often you accomplish this through design. Worried about your design skills? Content Creator and Canva both offer easy to use templates to make...
Match Your About Page to Your Brand with These Easy Tips

Match Your About Page to Your Brand with These Easy Tips

Analytics show that the “About Us” page on a business website is one of the most often viewed. Yet is also one of the most often neglected. Many brands have no problem selling a product, service or experience, but when it comes to selling their brand, things get trickier. It’s understandable. If you’ve ever tried creating an about page, you know there’s some major balancing to be done. Make the page too much about you and customers see it as spammy or pushy. Make it too much about them and it looks like any other page on your site. How to Make a Good About Us Page So how do you find the perfect balance? While there’s no magic formula, these 8 tips should have you well on your way to crafting an effective and compelling about page to drive your business’ online efforts. About Us is Really About Them When customers research products, services and businesses online, what they’re looking for is an answer to their problems or needs. If you’re not talking about your customers on your about page, you’re missing a prime opportunity to connect and convert. Not sure what we mean? Check out the about page of Blog Tyrant. From the start, the page emphasizes a relationship with the reader. As you read through the content, you’ll find a story and the usual bits. But what you’ll also find is the word “you.” In fact, it’s one of the most common words on the page—used a whopping 22 times. If it doesn’t match your brand to be this casual, you can still offer a subtle...
Eliminate Ghost Spam with One Easy Filter

Eliminate Ghost Spam with One Easy Filter

Data is only useful when it’s accurate. With all of the spam showing up in Google Analytics (GA), website administrators and marketers looking to keep their data trimmed and useful are fighting an uphill battle. While you could just create an army of filters to fight back, this adds yet another layer of complexity to an already complex tool. So what can you do? The answers are actually simple. We’ll break down a simple and effective filter that is great at eliminating one of the most common forms of spam in GA—ghost spam. Before we get started, it’s important to make sure you know how the spam is finding its way into your data in the first place. We’ll briefly cover the two most common types of referral spam. For an in-depth look to referral spam, be sure to check out this recent guide from Jared Gardner. Ghosts? Crawlers? What’s the Difference? While all spam is bad, we’ll be targeting ghost spam in this article. Ghost spam comprises the bulk of GA spam. It earned its name due to the fact that the hits registered actually never make it to your site. We’ll be using this crucial distinction to our benefit in a minute. You might wonder how the spam makes its way into your analytics at all if they never visit your site. The answer is Google’s Measurement Protocol. While it was intended to allow greater tracking of analytics, spammers have found a way to turn it into the auto-dialer of the GA spam world. They generate a list of randomized tracking codes and start sending data. Crawler...