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Converse

Position your company as the leader in the industry through content, social engagement, and e-mail.

Connect

Use SEO and paid advertising to connect your company to the right customers.

Convert

Optimize customer experience by analyzing user behavior and tweaking your website to provide the path of least resistance to your goal.

The Reynolds Clinic
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10 Ways To Make Google Paid Ads Profitable

Did you know that you can use the data from Google Analytics to maximize your profits in Adwords? Identifying traffic numbers might be easy but utilizing the data to earn great profits will not be a walk in the park. This is why I decided to put together 10 ways that will be helpful during the pursuit to maximize your profits from the Google. Compare profitability First, compare and analyze your goal completions of new and returning customers.  A majority of sales / leads will be from returning customers.  Once you know what your profit is (& lifetime customer value), you can decide on what you’d like each customer to cost you.  This is important to fully realize whether your campaign is costing you money, or providing value.  You’d be surprised how many small business’ don’t do this very important first step. Use events tracking to re-market Event tracking is a great way to maximize your profits. You can track visitors clicking on your website.  You will be able to create a new re-marketing audience that contains them.  For example, people who have purchased a product.  You can exclude them so you’re not showing ads to someone who purchased, lowering your cost.  Alternatively, you can target this group of people specifically with ads to purchase again.  This level of tracking will allow your ads to be more targeted and get more clicks because the ad is tailored to that specific person. Re-market by item visited rather than purchased Taking event tracking another step forward:  you should try increasing your sales by creating an audience comprising of individuals that did visit specific items in your website and spent some...

How To Write A Script For Your Web Video

Using a video is the fastest and most convincing way to tell the story about the business. This is the reason why developing great videos for a business is vital in any marketing effort. While business marketers play various roles, videography is one that is most dreaded especially for those who are new to it.  As a newbie, you may overlook the planning phase in a rush to shoot. But the foundation of a successful video is a killer script. But just how do you write an effective video script that will create the best possible video?  Worry no more as we are about to iron out everything here. The 3 Keys to Writing a Solid Video Script Start the concept with a brief Creating a brief will allow you and your team to develop and document answers for important questions to ensure that all those involved in creation of the video are reading the same script. It is a summary of the project goals and plan in the form of a questionnaire. The importance of starting with the brief is to ensure that the whole team makes progress at the same pace and in agreement because all were involved in developing the goals and plan. In the brief, the focus should be the goals, topic, and takeaways. There is no need to make the brief fancy, or to follow a specific formula. Instead, the questionnaire should include these key questions in order to craft an effective video script. What is the goal of this video? Who is the target market for this video? What is the specific video...

The New WordPress Update

Give WordPress 4.1 a Try.  It is our go to content management system for websites we design.  Everyone from tech startups to time tested fortune 500 newspapers use WordPress as their website management system. WordPress is releasing a new update, coming early 2015. With this update WordPress will receive a new look, themes, template tabs, pagination, dashboard features and multiple logins  This update is expected to take only about three months, and as such is considered as a continuation of previous updates.   New Default Theme: The new default theme; aptly named Twenty-Fifteen. This theme integrates beautifully with the internationalization of WordPress. Noto Serif and Noto Sans are fonts that are also easily integrated with this theme because they both convert for multi-lingual use.  Other features include: Custom Headers Custom Backgrounds Color Schemes Built-In Support for Social Buttons Customized Controllers for Rendering your own Unique Controls Template Tags to make Navigation easier in Template Configurations Many themes include easy-to-use plugins that help with configuration of paging.   Dashboard Features: Also, in recent releases, there were upgrades to the language pack support. Now users can download various language packs, which makes set-up and dashboard configuration easier.  Controversy has already arisen over one of the features in the dashboard. The Focus feature, which aims to assist users in an environment that is distraction free.  However, this feature, perhaps because of its controversial nature will be put under further consideration during final editing and revision rounds.   Photo editing will also be made significantly more simple in the 4.1 release. In the previous releases users found the pictures hard to align with...

Website Tips For Small Business Owners

There are so many things to think about when designing a website, it is hard to keep them all straight. Today we have found some of the best ideas from the best sites, developers and designers for your small business website.   It’s About Time Many small businesses forget that they only have a few seconds to make an impression on the target marketing reaching their website. In fact, the amount of time that most people spend on a small business website is about 5 seconds.  The best websites draw people in quickly and keep them moving throughout the site with engaging copy.   Call to Action These are the pieces of your website that can push your consumers to engage, such as call now, buy now, add to cart, etc. These are the pieces that drive action.   Leverage your Current Consumers Consumer testimonials, feedback, free shipping and good return policies are a great way to ensure that your customers are happy. Make these available and talk about them in obvious ways on your website.   Use Social Media Social media is a driver consumers these days.  Instead of believing the voice of the company, consumers, and more especially, young consumers listen to their friends. When the younger generation is talking about you on social media, your brand can explode literally overnight.   Ease of Use A user friendly design should be easy to navigate, with no dead ends, hard to find answers to questions or irrelevant information. The harder it is for people to find what they are looking for, the quicker they will be off of...
I felt relieved to finally find someone that I feel comfortable working with. Within 2 weeks I was looking at a design that closely matches my vision for the brand of my company. Ron Massi

CEO, Cambridge Healthcare

The Mammoth Group is fast and responsive to our unique needs. Ray Walsh

Director Of Sales, Transact Supplies

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