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Position your company as the leader in the industry through content, social engagement, and e-mail.


Use SEO and paid advertising to connect your company to the right customers.


Optimize customer experience by analyzing user behavior and tweaking your website to provide the path of least resistance to your goal.

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How to Start Your Link Building Campaign

Now that we’ve discussed what kind of link building tactics are and are not good for your rankings, it’s time to begin. Creating a link building campaign consists of much more than publishing quality content and hoping for the best. No, link building involves strategy.   Set Goals for Yourself   First and foremost, you must set goals. Link building is a part of your overall content marketing campaign, and as such, deserves the same level of attention and care that you would show to designing and developing a website, producing content, and deciding how, when, and where to publish that content. And, like with your overall content marketing campaign, you need goals to get your link building campaign going in the right direction.   However, setting goals isn’t as simple as saying, “I want to obtain 10 links in the month of March.” You need to make sure that your link building goals are in line with your overall business objectives. If obtaining 10 links does not have any impact on the overall success of your business, should you really spend the resources to obtain those links? Probably not.   So, what kinds of goals are reasonable goals?   Short-term goals.   No, we don’t mean aim for short-term success—we mean set milestones for which to measure your link building campaign’s overall success by.   Saying that you want to obtain 10 links next month is unrealistic and only sets you up for failure. As we stated (countless times, we’re sure), link building takes time and patience. Your goals should reflect that.   For instance, though the overall...

Link Building 101: What It Is and Why You Should Care

If you own or maintain a website, link building is something that you need to know how to do, as it is the process of getting external pages to link back to your site. Link building is just one of many important processes in your overall SEO campaign. Though difficult and time-consuming, if you are able to build high quality links, the results are well worth the effort. High quality links are links from authoritative websites such as Forbes or Wall Street Journal and are much more effective in boosting your search engine rankings than links from new sites or sites of small businesses. However, links are links, and you have to start somewhere.   Whether you’re new to link building or have been doing it for years, this guide will teach you how to build quality links by implementing strong SEO and content marketing campaigns. Though there is a lot to take in, it is essential that you learn the basics if you hope to ever compete and thrive online.   Link Building Defined   Many companies, when they create blog posts, white papers, or even email newsletters, link back to authoritative sites when citing sources. Those links are called “hyperlinks,” and they are used to allow readers easy navigation between sites. When search engines crawl the web, they look for links on every single individual page. A resource that has more hyperlinks out there will be rewarded with a nudge up the search engine rankings. There are many techniques for building links, but most SEO professionals agree that whatever technique they use, link building is one of...

The Beginner’s Guide to Building a Successful Website

A winning website is much more than fancy design, cool graphics, and interactive features, though those are always a bonus. A winning website meets business objectives and achieves marketing goals. In order to build a website that does both, you need to start with the basics. First and foremost, you need to identify your main objective.   While the objective may seem obvious – get more traffic and make more sales – the nature of your business will dictate the goals for your site. For instance, if you own a law firm, you might be more concerned with generating leads by highlighting your accomplishments and educating your visitors. On the other hand, if you’re a photographer, your site might focus on showcasing your work in an appealing way to sell it online. Once you’ve figured out the main goal for your website it’s time to get started. Where to Begin? Having a main goal is not enough; in order to achieve your principal objective, list corresponding objectives that are in line with your overall marketing strategy and capabilities. Some examples of corresponding goals might include:   Main Goal: Increase brand awareness. Corresponding Objectives: Social media engagement, online promotions, and reputation management.   Main Goal: Increase sales. Corresponding Objectives: Search engine optimization, well-written content, clear calls to action, user-friendly site, and increase conversion rate.   Main Goal: Become an authoritative resource. Corresponding Objectives: Produce well-researched and high-quality content on your website, regularly add new content in the form of a blog post, establish trust, and market your expertise via websites and social media.   The above examples are just that:...

40+ Amazing Facebook Tips and Tricks for Marketing and Advertising

Facebook, despite its fairly limited beginnings as a social networking service meant exclusively for Harvard students, has become one of the most ubiquitous and powerful online destinations. Nowhere is this potential more apparent and welcomed than in the field of marketing and advertising. The social network has become fertile ground for marketers, as the social network contains a built-in audience numbering in the billions and an infrastructure that offers effective brand-building and promotio, provided that one knows how to use it.   The last part is the catch – you have to know how to use Facebook for marketing and advertising. You can’t just go in there, create a page and blast people with ads and posts without any plan, rhyme, or reason and then expect your brand to blow up overnight. If you’re fairly unfamiliar with Facebook as a channel for promoting, or feel that you might be missing a few useful tricks, the following tips may prove useful:   Basic Tips: Facebook Advertising 101   The first order of business – and never forget that it is business, even when you’re in a social network – is to make sure that you have a direction, and that you have control over your advertising budget on Facebook.   Make Sure You Have a Goal in Mind – what do you want out of a Facebook campaign? Whether it’s better engagement with followers, increased page follows, or better clickthrough rates to your website, make sure you are always aware that each of these metrics will have its own inherent value. So choose one as your main objective before even...

Create a Content Promotion Plan that is guaranteed for Success

It is unfortunate that many novice marketers have the misguided belief that promotion only starts after the content creation and publishing phase. While this approach may have worked for some lucky marketers, the proper approach is to consider promotion as a process that runs in parallel to creation and should be built before the actual launch. To help make it easier to follow this process, you can rely on this guide for your next content promotion plan:   Planning Stage   This is the first stage. It consists of getting to know the target audience first as well as laying the groundwork for targeted messaging.   Audience Research – while this may be an added expense in terms of time and money, survey analysis is a must due to their usefulness. However, those under a limited budget can still do their own audience research by taking advantage of analytics data provided by previously published content, or on posts on social networks such as Twitter. This analytics data can be used to segment audiences with regard to the value they can get from the content. For instance, one set of audiences may be complete novices, while another set are veterans looking for a refresher. There are also influencers who no longer need to learn anything from your content, but would want to share the content in order to corroborate their own. These audiences need to be targeted differently and it helps if you can segment them. Communication – even before the start of content creation, you need to plan ahead with regard to the method you will utilize when communicating...
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